Buy clothes and pay calories Colun Light made ​​it possible

Adopt a healthy lifestyle seems to be today . In a world where we know that the gym is not for supermodels and only a healthy diet can make the difference between getting a serious illness and have better quality of life , more and more people choose to do exercise and eat healthy foods.

What if any of these athletes would purchase apparel for your new wardrobe and realized pay to be paid to burn calories ?

This was the question by Colun Light is a brand dedicated to Chilean dairy recently placed a pop up shop in a city park , where customers could purchase a price sportswear calories, same as paid to through a treadmill or stationary bicycle placed in the box.

With prices ranging from 10 to 120 calories, customer confusion was becoming surprise, creating an atmosphere of joy and motivation that can only be materializing some immediate benefits of exercise.

Since then , the initiative also incorporated brand activations , resulting in a successful merger between the excitement of shopping and motivation to exercise, all linked to the product. Amazing campaign certainly be achieved etched in the minds of consumers.

This campaign is not an isolated part of the company's effort as Colun Light has a comprehensive CSR strategy , which has enabled it achieve ISO 14001 environmental certification and national awards in occupational health and safety and reputation corporate .